Rui is an entrepreneur with an atypical
journey! In 2011 Rui graduated with a
bachelor’s degree in Business Studies.
Following on from his education, Rui
laboured diligently as a salesperson with
different roles for three years accruing
valuable experiences.
He discovered entrepreneurship in 2014
at 23 years old when he joined his
brother’s startup business called Greenlux
Car, an electric car rental company in
Paris. Using his experience and expertise
Rui jumped straight into operations,
customer services and sales.

After the development of the startup in the
USA which was a great experience, Rui decided to leave the adventure with his brother and start his own solo entrepreneurial story.

In 2018 he launched a private concierge
company specialising in eco-friendly services in Paris.
He also started a non-profit organization to inspire, advise and support young people from disadvantaged neighbourhoods in Paris.

Lover of Africa and passionate about
entrepreneurship, he did not stop there and
wanted to take his electric mobility experience to the African continent.

This initiative aims to develop clean mobility, train and create jobs for African youth and especially to boost the sub-region through industrialization.